From practice for practice. B2B. If you haven't done any sales, you don't know how to do it. If you haven't sold anything yourself, you have a different understanding of sales management than someone who has had to win a new customer themselves. You should have negotiated with customers, developed a customer, convinced operational sales people to tackle new and unfamiliar topics. And you should have gained experience in pushing prices through to customers. These are all important prerequisites for gaining acceptance in sales - and for creating appreciation for sales in one's own company.

At Leading Sales, "big issues" that are often discussed in theory are put through their paces and are put on track for implementation. Sales strategies become understandable. Omni-channel management becomes tangible for customers at all points of contact. Key account management is no longer seen as an abstract must by operational sales, but is sought out for support. Front line sales management is lived in a value-creating and appreciative way. Buzzwords such as "digital sales," "customer journey," or "sales journey" are not limited to slide battles, but above all translated into operational action in sales.

It is incredibly fun to discuss and develop solutions with sales executives and outstanding sales experts. Discussions are always held at high speed, the status quo is always questioned. It's a permanent challenge. And every topic is always reflected in whether the customer is willing to pay for something and whether that finds acceptance with the customer. 

That is the world of Leading Sales:

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•     Leading Sales: How to lead in sales.

•     Leading Sales: Being leading in sales.

•     Leading Sales: Ing = B2B.

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